Location

I will start off with just a retail store. My store will be located in a shopping center called Pioneer Square on Old Fort Parkway in Murfreesboro. It will be 1,040 sq ft. Which will cost me $12.90 per sq ft, per year, which is $13,416 per year.

Advertising

I would advertise on the radio on the station 92.1. I would adverstise in the morning which would cost me $70 per 30 sec. I would want to run my ad about 5 times per day which would cost $350 per day.

Equipment

There is A LOT that I would need to start my own business/store/brand. I'm sure I would need plenty more equiment than this, if I actually do plan to start one up. But here a some things that I'll need:

CLOTHING/GARMENT RACK - 2-WAY WITH 1 STRAIGHT AND 1 SLANT SQUARE ARMS - CHROME: $42.00

DRESS HANGERS - PLASTIC - CLEAR: $26.85 (Case of 100)

SAMSUNG MODEL ER-150 CASH REGISTER: $129.95

T-SHIRT BAG - PLASTIC- WHITE: $27.24 (Case of 2000)

Cameo White Headless Mannequins #1 With Brushed Chrome Base (Male): $119.00

SSW 1-LINE PRICING GUN: $28.75

SSW FINE FABRIC TAGGING GUNS: $11.50

Singer Sewing Co 7442 30 Stitch Sewing Machine Garment Care: $151

Apple iMac - 4 GB RAM - 3.06 GHz - 500 GB HDD: $1,129

Canon FAXPHONE L90 B/W Laser - Fax / printer: $145

Business Licenses

The cost of a business license in Murfreesboro, Tennessee is $20. For Rutherford County it is $15. This is relatively cheap compared to other bigger cities. I would like to stay close to home, since all of my friends and family are here. But I would not mind moving to a different location if I could not find much success here in Murfreesboro.

I would have a sole proprietorship, because it is the easiest and least expensive. I would have complete control of my brand, and it would easiest for myself to receive all the income and reinvest as I wish. It would also be the easiest to dissolve my entire business, if I desired.

Brand Promotional Campaign

For one weekend only, this Friday, Saturday, and Sunday, K.K. will be offering a free t-shirt with every purchase. Shirts will range in a variety of colors. While supplies last. This will bring more customers into our store, everyone loves free stuff!, and we can distribute more of our t-shirts out to the public and create more buzz.

Domain Name

The domain name for kk.com was not available. So I decided to use my name, kevinkhamp.com, which was available. It will cost $10.69 per year through Go Daddy.

Advertising

The R&B singer, Usher, can be seen in an ad for K.K. in the latest issue of Vibe magazine. Usher's smooth, suave personality and unique sense of style made him a hands down choice for K.K.'s first ad campaign.